Website tracking works by collecting and processing data – often personal data – from users in order to present you with important insights into your domain’s performance or your ad campaign’s reach. Website tracking is the activity of monitoring people’s movements, interests and behavior on the Internet, most often through the use of cookies and other website trackers.
Website tracking, in short What is website tracking? Read more to find out how Cookiebot CMP makes your website compliant, and how the Cookiebot CMP/Google Consent Mode integration makes your website tracking fully legal without any loss of data. Our consent management platform (CMP) has made finding out how to do compliant website tracking easy and automatic – we call it plug-and-play compliance. In fact, major data privacy laws (GDPR, ePrivacy Directive, CCPA) require you to only perform the kinds of user tracking that are in full compliance with strong consent and data protection obligations. Tracking user behavior can give you insight into how your website performs and whether your ad campaigns reach their target audience.īut end-user data privacy cannot be ignored.
Website tracking is an essential practice for most websites.
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